GoSkydive wanted a responsive website with user experience at its heart: a site that would promote this amazing, 'adrenaline fuelled' experience and at the same time alleviate users fears and concerns about tandem skydiving. We also wanted to provide a platform for customers to tell the world about their amazing jump through sharing and social media.
The site had to be Search Engine friendly because the company invests heavily in paid search, organic search and Facebook advertising. We worked alongside their Search team to ensure that any high-ranking pages were not only maintained, but enhanced by the new site.
Our scamps and wireframes were produced by local UX specialist Ru Butler. He took a 'mobile-first' approach which was supported by the fact that the majority of visitors to the GoSkydive site were using some sort of mobile device. A progressive enhancement of the site content from mobile to desktop allowed us to build an impressively user-friendly experience.
User research carried out at the start of the project defined the page content hierarchy and the site navigation, with the emphasis on the ‘Experience’. Stunning imagery brings the site alive. GoSkydive organised a photoshoot, invested in professional video for the home page and gave us brilliant images and footage from their gallery.
Bespoke grid design using very few templates
GoSkydive customers range from 16 to 95 so we wanted to move away from the “Extreme” and “Adrenaline” cliché and instead project confidence and professionalism. But this didn’t mean a conservative approach and we pushed the boundaries with a bespoke grid design using very few set templates. The GoSkydive website was built on the Bootstrap framework and integrated into a Wordpress CMS in collaboration with Get Unified, a local development agency.
An ongoing development programme
We got under the skin of the brand from the outset and continually championed the user experience. Migration to the new live site had instant success: greater conversion rates, higher purchasing and better engagement with users spending significantly more time on the site. To deliver the best possible results for GoSkydive we have an ongoing development programme with regular meetings to update ideas and keep the website fresh. Each major release is A/B tested and monitored through user stats, providing GoSkydive with proven return on investment.
Absolutely first rate. Exceeded my expectations from initial design concept to site delivery. I'd highly recommend these guys!Rachael Hallet, GoSkydive